compare / helicone

Helicone watches your AI calls.
SBproxy governs your traffic.

Helicone is built for AI engineering teams that want a clean trace of every prompt and completion. It is good at that job. It does not handle inbound agent traffic, content monetization, agent identity, or API gateway features. If you are picking between observability and governance, those are two different jobs.

summary
Stack
TypeScript, Cloudflare Workers
Licence
Open source observability layer, hosted SaaS for the platform
Shape
LLM proxy and analytics
Install
Hosted, self-host with Postgres + ClickHouse
where the products diverge
Scope
Helicone

Outbound LLM observability and analytics. Strong on traces, sessions, and user analytics for AI products.

sbproxy

Inbound monetization, agent identity, content for agents, outbound AI governance, in-VPC. All on one runtime.

Inbound coverage
Helicone

None. Helicone is in front of LLM calls, not in front of your APIs and content.

sbproxy

Web, API, MCP, agents. Pay Per Crawl, Web Bot Auth, virtual keys, OpenAPI emission.

API gateway primitives
Helicone

None. WAF, rate limit, mTLS, transforms are not in scope.

sbproxy

Built in. Same runtime as the AI gateway.

Self-host
Helicone

Self-host requires Postgres and ClickHouse. Workable, more pieces to operate than a single binary.

sbproxy

Single binary. K8s operator. Air-gapped install. Same policy graph in every shape.

When Helicone wins

You are a small AI app team that wants traces and analytics on outbound LLM calls and nothing else.

When sbproxy wins

You also need to govern inbound agent traffic, monetize content, or run inside a perimeter Helicone’s SaaS does not satisfy.

sources
  • Helicone documentation and pricing
  • Helicone-ai/helicone repo
06 / talk to us

Want to talk
before you install?

The gateway is on GitHub under Apache 2.0 and you can install it right now, so nothing here is gated behind a sales call. Use this form for deployment questions, migration scoping, or anything you would rather not file as a public issue.

01
Share your stack. A few details on providers, scale, and the gateway you might be replacing.
02
Talk to engineering. A real conversation about whether SBproxy fits the deployment shape you have in mind. No demo theatre.
03
Get a straight answer. Including when the answer is that SBproxy is the wrong fit and you should run something else.