compare / cloudflare

Cloudflare proves the market.
It cannot live in your VPC.

Cloudflare is the closest thing to an end-to-end AI Governance product on the market. Pay Per Crawl, Web Bot Auth, Markdown for Agents, AI Gateway. The catch is the perimeter. Cloudflare’s product is Cloudflare’s edge. Regulated, sovereign, and in-VPC buyers cannot route public traffic through it. SBproxy is the same governance shape, on your side of the line.

summary
Stack
Edge SaaS, Workers, Cloudflare control plane
Licence
Closed source, vendor cloud
Shape
Edge platform with AI Gateway, Pay Per Crawl, Web Bot Auth, Markdown for Agents
Install
Cloudflare account, traffic terminates at the Cloudflare edge
where the products diverge
Deployment
Cloudflare

Edge SaaS. Traffic terminates at Cloudflare. No in-VPC, no air-gapped, no sovereign-cluster install.

sbproxy

Single binary, Kubernetes operator, or air-gapped install. Runs in your VPC, region, or sovereign network. No phone-home.

Pay Per Crawl pricing
Cloudflare

Domain-wide pricing in the public beta. One price per origin.

sbproxy

Tier-aware. Per-route, per-shape, per-agent pricing. Charge HTML one price and Markdown another.

Inbound coverage
Cloudflare

Web traffic at Cloudflare’s edge. APIs sit behind their gateway product, MCP is not a first-class object.

sbproxy

Web, API, MCP, agents. One policy graph for every machine that touches the business.

Outbound AI
Cloudflare

Cloudflare AI Gateway is observability and analytics for outbound LLM traffic. Routing and budgets are partial.

sbproxy

First-class outbound AI governance. 200+ models, fallback chains, hierarchical budgets, MCP federation, in-stream guardrails.

Merchant of Record
Cloudflare

Cloudflare is the MoR. Your settlement runs through them.

sbproxy

Customer MoR, BYO Stripe, or SoapBucket MoR. Your money, your rails, your relationship with the buyer.

License and source
Cloudflare

Closed source. The audit trail is the vendor relationship.

sbproxy

Open source on GitHub. Read every line. Verify every binary. Compile from a tagged commit.

When Cloudflare wins

You already terminate public traffic at Cloudflare’s edge and the regulator does not care.

When sbproxy wins

Public traffic must stay inside your perimeter, you need per-shape and per-agent pricing, or you want Pay Per Crawl, agent identity, MCP federation, and outbound AI governance on one policy graph.

sources
  • Cloudflare Pay Per Crawl announcement, July 2025
  • Cloudflare AI Gateway and AI Audit documentation
  • Cloudflare Markdown for Agents, March 2026
06 / talk to us

Want to talk
before you install?

The gateway is on GitHub under Apache 2.0 and you can install it right now, so nothing here is gated behind a sales call. Use this form for deployment questions, migration scoping, or anything you would rather not file as a public issue.

01
Share your stack. A few details on providers, scale, and the gateway you might be replacing.
02
Talk to engineering. A real conversation about whether SBproxy fits the deployment shape you have in mind. No demo theatre.
03
Get a straight answer. Including when the answer is that SBproxy is the wrong fit and you should run something else.